PMI: Plus, Minus, Interesting

One of the most common flaws in traditional thinking is the use of it to back up an opinion that has already been formed (based usually on first impression). The PMI is an attention-directing tool that can help to prevent this. In doing a PMI attention is first directed towards the Plus points, then towards the Minus points, and finally towards the Interesting points. This is done in a very deliberate and disciplined manner over a short period of time (usually about two or three minutes).

• Introduction

• PMI

Example #1
Example #2
PMI - Video (2.8MB)

• OPV

• CAF